Here’s an interesting article about social media lessons learned in 2011. Did you know 28 percent of companies are now outsourcing their social media work? I can see both positives and negatives with that, since I’ve been on both sides of the proverbial fence. Outsourcing can definitely provide the expertise and dedication that you need. But it’s absolutely vital that the person or firm is extremely familiar with your brand identity, communication goals, voice and day-to-day needs and news.
Do you Pinterest? I’m just starting to get into it, and fear this could be as big a time-suck as Facebook and Twitter used to be. There’s so much eye candy, sometimes it’s hard to see the marketing potential. Always a sucker for odd-numbered lists of social media tips, I found this helpful article from Inc. Magazine about how to use Pinterest for business. It’s a start.
I saw something on Twitter today that really got the wheels spinning.
According to blogger Nick Usborne, the secret to success is staying focused on one thing. If your reaction to this is “Duh!” then you probably already are focused on your one thing. But for me, I found it rather insightful.
Now that I think about it, I can definitely see how that laser focus helps you succeed. My husband, for example, with his music. He’s consumed with it, thinks about it constantly, is always writing a new song, has his guitar in hand even when he’s watching the Jets lose. He’s going to really make something out of it one day.
But for those who are too easily distracted by shiny objects, or new trends, or reality shows like My Big Redneck Vacation (just awful!), it’s going to be more difficult to reach that high level of success. I suppose it’s a combination of wasting your time, never really being an expert at one thing, and changing directions too quickly to make a deep impact.
There is some welcomed news out this week regarding the economy, finally! The private sector has started hiring again, unemployment numbers are down and the major car manufacturers are making money again. All great economic indicators. Could 2012 bring a meaninful recovery? Let’s hope.
I’m curious to see what impact the eventual recovery will have on daily life in America. My prediction is we’ll see a lot of people switching jobs and moving. Neither has been much of an option over the past 2-3 years for a lot of people.
Why do people friend or unfriend others on Facebook? Here’s a great infographic with the scientific facts.