Outsourcing social media — wise or foolish?

Here’s an interesting article about social media lessons learned in 2011. Did you know 28 percent of companies are now outsourcing their social media work? I can see both positives and negatives with that, since I’ve been on both sides of the proverbial fence. Outsourcing can definitely provide the expertise and dedication that you need. But it’s absolutely vital that the person or firm is extremely familiar with your brand identity, communication goals, voice and day-to-day needs and news.

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