Snapchat is hugely popular among Millennials, and I’m increasingly getting questions from agents asking if this is a good social media platform for their real estate business. If you are a Millennial yourself and have lots of Millennial contacts, then it’s a great platform to promote yourself and your properties.
According to Statistica.com, Snapchat users are mostly young — 23% are age 13-17 and 37% are 18-24 — and while there are exceptions to every rule, this age group typically is not looking to buy or sell a home. 26% are 25-34, the higher end of which is certainly heavy with first-time homebuyers (the median age is 31). However, you still have to understand that 86% of the folks on Snapchat are 34 or younger.
That being said, if you’re an agent in your late-20s to early/mid-30s, you’re on Snapchat and you have lots of friends in that age range who are on Snapchat, it’s a great opportunity to connect with them. Real estate is inherently visual, and there are so many cool things you can do with videos and photography to snazz up property photography and highlight key selling points. It’s also a great way to showcase the lifestyle of the area you serve.
There is, however, one big downside — snaps disappear once they’re viewed. But again, if you’re a devoted Snapchat user with lots of friends on the platform, you can still use it to market your business if you are willing to post in volume. If you can get in the habit of posting multiple photos and videos daily, being creative about the things you post, and connecting with friends who are looking to buy or sell a home, Snapchat might work for your business.
If, however, you are not in this age range, don’t have tons of contacts in this age range and are just afraid of missing out on the next big thing, I would pass on Snapchat. It’s not the kind of platform where you can easily connect with people you don’t know. And the majority of buyers aren’t using it.