5 Tips for Engaging Social Media Content

You may have heard the phrase “content is king” – that just means that you need to have interesting social media posts to attract followers. Here are seven tips for finding and creating interesting social media content for real estate that potential buyers and sellers will want to view.

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Love Your Community – Show what it’s like to live in the area that you serve. What’s going on today? What is your favorite restaurant, theater, non-profit or event? Does your community have something new that your followers will enjoy, like a new bike trail or shopping area? Show why your community is a great place to live, work and play, and you’ll gain followers.

Water Cooler Test – Post unique properties that pass the water cooler test, meaning people will chat about it and want to share it with their friends and followers. Or, find a way to relate listings to an interesting trend or tip. Just make sure your listings are only part of your posts, not all of your posts, or your followers will get bored.

Offer Answers – Think about the questions you hear most often from buyers and sellers, and then answer them on your social media pages to provide valuable information and tips.

Be Visual – Posts with a compelling picture or video tend to get viewed more often, so avoid posting comments without something visual to go along with it. It’s best to take your own photos and videos, or share videos from YouTube. Don’t borrow images you find on Google Images, though, because you don’t have permission to use them. Instead,  use free photos from Flickr Creative Commons (make sure to give credit) or purchase inexpensive images through sites like shutterstock or istockphoto.

Proofread – Nothing can make u look moor unprofessional then a big glaring typo or freequant misspellings in your soshial media posts. So profread everything twyce befor e youu post. (Nuff said.)

Follow these 5 easy tips, and you’ll be on your way to an interesting social media profile that you can use to build your business and expand your sphere of influence.



How to become an online influencer

I came across this article from Mashable today on how to jump start your career by becoming an online influencer.  In today’s world of break-neck-speed communications and 24/7 marketing, isn’t that what it’s all about?  Whether you are trying to build an online presence for yourself, your boss or your client, the article offers some great tips, such as:

  • Content is king. If you want to become an online influencer, you absolutely must have some type of online content.
  • Connecting your story with a current trend, such as the Kim Kardashian divorce or Chaz Bono getting bumped from Dancing with the Stars, can boost your SEO. (How’s that for sucking up to Google?) Of course, it doesn’t have to be such a frivolous topic.
  • Don’t be afraid to ask for the big interviews, and don’t be bullied into giving up your audience numbers if they’re still low. Love it!

The point is, if you want to be an influencer, you have to actually take steps to become an influencer. Don’t just sit back and expect people to start caring about your LinkedIn page or Twitter profile.