How to create a Facebook business page

One of the most common questions I’m asked when talking about social media for Realtors is: How do I set up a Facebook business page? If you already have a personal page, are comfortable using Facebook and are committed to using Facebook to build your business, then a business page is definitely recommended.

How to create a Facebook business pageCreating a business page is fairly simple, just click here to start the process on Facebook. Choose Local Business or Place, then choose Real Estate from the drop down menu and add in your contact information. I recommend using your branch office’s mailing address and your cell number.

Then just follow the prompts. For the web address, it’s best to choose your name or team name so it’s easy to remember and easy to find. For example, mine is facebook.com/jenniferathertonmcguire.  If your name is taken, try including a middle initial, middle name or maiden name. If you are setting up a page for a team, use the team name.

As with your personal Facebook page, it’s very important that you fill the About section out completely. The more information you provide, the easier it will be for people to find you. It’s all searchable, so use key words like “Atlanta Realtor”, “Atlanta real estate agent” and “Atlanta homes for sale”.

If you are still debating whether you need to create a business page or if your personal Facebook page is sufficient, Facebook makes a great case for using a business page. For real estate agents, see my post on the topic. To me, it’s a no-brainer — you need a business page.

However, if you aren’t committed to using Facebook to develop relationships, and you’re only doing this because someone told you to in a training class, hold off and think this through. Social media is only beneficial if you are active on it. Having an incomplete and outdated social media page is like putting a hand-written For Sale sign in a yard, which you would never do, right? I recommend only starting a page if you’re serious. It doesn’t have to be a huge time commitment, but you do need to make a commitment.

And if you’re not on Facebook at all yet, you are definitely late to the party, but it’s not too late. Visit Facebook.com and it will walk you through the steps to get started. Then take some time to fill out the profile as completely as possible, making sure to provide your email address, cell phone number and website. Add a picture of yourself for the Profile Picture and add another for the Cover Photo, and start connecting with the people you know. Once you are comfortable with how Facebook works and have connected with your sphere, then it’s time to open a business page.

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