5 Tips for Engaging Social Media Content

You may have heard the phrase “content is king” – that just means that you need to have interesting social media posts to attract followers. Here are seven tips for finding and creating interesting social media content for real estate that potential buyers and sellers will want to view.

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Love Your Community – Show what it’s like to live in the area that you serve. What’s going on today? What is your favorite restaurant, theater, non-profit or event? Does your community have something new that your followers will enjoy, like a new bike trail or shopping area? Show why your community is a great place to live, work and play, and you’ll gain followers.

Water Cooler Test – Post unique properties that pass the water cooler test, meaning people will chat about it and want to share it with their friends and followers. Or, find a way to relate listings to an interesting trend or tip. Just make sure your listings are only part of your posts, not all of your posts, or your followers will get bored.

Offer Answers – Think about the questions you hear most often from buyers and sellers, and then answer them on your social media pages to provide valuable information and tips.

Be Visual – Posts with a compelling picture or video tend to get viewed more often, so avoid posting comments without something visual to go along with it. It’s best to take your own photos and videos, or share videos from YouTube. Don’t borrow images you find on Google Images, though, because you don’t have permission to use them. Instead,  use free photos from Flickr Creative Commons (make sure to give credit) or purchase inexpensive images through sites like shutterstock or istockphoto.

Proofread – Nothing can make u look moor unprofessional then a big glaring typo or freequant misspellings in your soshial media posts. So profread everything twyce befor e youu post. (Nuff said.)

Follow these 5 easy tips, and you’ll be on your way to an interesting social media profile that you can use to build your business and expand your sphere of influence.

 

3 Tips for Streamlining Your Social Media

Social media can be a bit daunting for the busy real estate professional who needs to be out selling homes and prospecting, not sitting inside working on the computer. Here are three easy tips that will help streamline your social media activities — especially for those who are relatively inexperienced in social media — so you can get the most out of this powerful tool without taking up too much time.

  1. There’s an App for That – Download apps for the social media platforms you use and make posting a part of your day, straight from your smart phone. Touring a new listing with a cool pool? Share a photo on Facebook. At a sporting event and your local team just won? Post it on Instagram. Quick, in-the-moment posts take just seconds from your smart phone or tablet, and show you are the local expert and actively working your business.
  2. Use Notifications – Responding quickly to comments that are posted on your page is vital for engaging in conversations and building relationships with prospects. Go into the Settings on your smartphone and enable the Notifications function on each of your social media apps, so you can instantly see any activity on your page. Then when you see someone post a question to your page or private message you, you can respond right away.
  3. Schedule Posts – Use a free tool like Hootsuite, which allows you to manage all of your social media accounts in one place. You can schedule posts and share posts from other social media users, although make sure you are still making in-the-moment updates to supplement the more evergreen scheduled posts.