“Not sure if this social media thing will stick around”

I attended a PR industry meeting this week where I watched yet another old schooler show just how stuck in the 20th century he is. I won't give too many details in an effort to protect the guilty. But the presenter, who was  CEO of an agency, said, and I quote, "I'm not too sure if this social media thing is … Continue reading “Not sure if this social media thing will stick around”

Before you pitch, follow the reporter on Twitter

One of the first lessons neophite PR professionals (should) learn is to know a journalist and what they cover before you pitch. That's sometimes easier said than done. But I have found that Twitter can be an invaluable tool for researching a journalist.  Apart from hiring a mind reader (unrealistic) or stalking (illegal), there's really no … Continue reading Before you pitch, follow the reporter on Twitter