Why PR should take social media seriously

Jeff Bullas tweeted a past blog post today about why the PR industry should take social media seriously. If you read my last post, you know how I feel on the subject.  While the numbers he cites are a little outdated now, it still puts things into perspective.

USA Today’s audited circulation is now 1.83 million plus 16.9 online readers, which means getting a story in there has the potential to reach almost 19 million readers. That’s a lot.  But consider Facebook, which has more than 800 million users. That’s a whole lot more!

Obviously there are many differences between a professional, edited and respected news outlet and a social media site. But the sheer size of sites like Facebook, Twitter, YouTube and LinkedIn cannot be ignored. They offer tremendous potential to reach a wide audience. They also offer a huge challenge in times of crisis.

So I’m with Jeff. PR needs to take social media seriously.


The secret to being insanely successful

OK, this one has nothing really to do with social media or PR, but I found it rather inspiring. What’s your dream in life? Here’s what you need to achieve it, from Jeff Bullas.

It all starts with passion. If you don’t have the passion you need to succeed, maybe you should take a second look at your dream to see if it’s the right one!