Social Media
It’s hard to imagine marketing today without social media. Paid vs. organic, Facebook vs. Instagram, reels vs. TikToks – it’s all a vital part of reaching your audience, building relationships, driving leads and growing market share. I develop a cohesive social media strategy that complements my clients’ overall marketing approach, then create engaging content that grabs attention and starts conversations.
Blog Content
Blogs are a powerful way to show your expertise, build organic SEO to drive traffic to your website, and provide content that feeds your other marketing efforts like social media, email marketing and even podcasts. From corporate franchise sales to real estate consumer tips, agency promotions, travel and plastic surgery trends, I’ve penned a wide range of blog posts, both as a ghost writer and under my own name. Here are just a few examples.
Why “Made In America” Still Matters in the New Heartland
How to Build Relationships on Social that Turn Into Leads
Sports = $$$ for Brands in the New Heartland
Personal Branding for Realtors: How to Stand Out
Why Political Conventions Are Held in the Heartland
Solving Brokers’ Most Pressing Challenges
Creating a New Brand: Upward Title
Defying Mediocrity is Game Changing
Podcast Highlight Reel: Our Favorite Tips So Far
From Air Force to Broker: A Life of Service
Great Briefs Lead to Great Work
Let The Studio Help Elevate Your Next Event
Athletes, Artists and the Bin in the Back
5 Writing Mistakes that Send the Wrong Message
A Front Row Seat at the Versace Mansion Auction
Thought Leadership
I have a knack for writing in my clients’ unique voices and making complicated industry trends digestible for consumers. Here are a few examples of bylined articles I’ve written that make business leaders look really good. I even ghost-wrote an entire brand marketing book for an agency owner.
Darwinian Rules Apply in Private-Equity Vulture Investing (Forbes.com)
How to Retire Even If the Market Crashes (Forbes.com)
Videos that Sizzle
Social media is all about video, which attracts more eyeballs and delivers higher engagement. But if a video doesn’t grab attention in the first 8 seconds, you’ve lost them. I’ve concepted and written quite a few videos for social, events, product launches and educational series, which my talented video team brings to life.
Website Content
Having engaging and informative website content is crucial because it attracts and educates customers, builds credibility, supports SEO and helps build your brand. When Coldwell Banker Commercial was revamping their website to include more content about their field, I wrote eight sections about the different commercial real estate sectors.
Commercial Real Estate – Property types
ColdwellBankerHomes – Renting vs. buying
ColdwellBankerHomes – Energy savings
Lexington Podiatry – I wrote the majority of the website’s content about foot issues.
Email Marketing
Email remains one of the most effective ways to communicate. From running A/B subject line testing to crafting CTAs that will get noticed and clicked, I’ve written quite a few. No one has the patience to read long emails, so being succinct (or at least as succinct as clients will allow) is paramount.
Top Agent Promo – #1 team stats
Agent Recruiting – Diversity series
Consumer – Spring selling season
Product Launch – Listing Concierge
Jenn McGuire 
