About Me

I’m a passionate marketing/communications professional who moved to Florida a few years ago to be closer to the beach and escape any hint of cold weather. I spend my days leading a communications team that provides marketing support to 11,000 real estate agents, many who are top producers. I find social media the most intriguing force in personal and professional communications today — it’s a disruption that puts power into the individual’s hands, rather than relying on gatekeepers like the media and the mail service to get messages to potential customers. Working with real estate agents, I see daily how they struggle with using social media effectively to build their sphere of influence, show their expertise and build a positive reputation. So I started this blog to help.
In a Nutshell
  • Expertise — Internal communications, marketing copy development, social media, public relations and video production
  • Experience — Real estate, tourism, consumer products and services
  • Social media junkie and HGTV addict

What I’ve Been Doing

  • Guiding internal communications program to keep real estate agents updated on the latest tools, technologies, trends and tips to build their business
  • Directing copy development and strategy for advertising, sales, education and recruiting materials
  • Managing PR team that generated more than 2,200 news articles last year
  • Producing videos to educate and recruit real estate agents
  • Managing 17 social media profiles including Facebook, Twitter, LinkedIn and Instagram
  • Writing ghostwritten articles to make smart people sound brilliant, credits include AdAge, PRWeek, Brandweek, Forbes.com, The Licensing Book, regional business journals and a 50,000-word marketing book

Where I’ve Been

  • New York City — Leading tourism PR agency and NYC Convention & Visitors Bureau
  • Florida — Real estate brokerage across eight states, luxury beachfront resorts and Miami PR agency
  • Cincinnati/Atlanta/Louisville — Leading advertising/PR agencies

Where I Learned the Basics

  • Xavier University/NYU — Marketing graduate program
  • Baruch College, NYC — B.A.  Corporate Communications
  • University of Kentucky — Journalism major, Spanish minor
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