I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to the dumbing down of our writing skills, and as a result, we’ve forgotten even the most basic rules we were taught in elementary school. … Continue reading 5 Writing Mistakes That Will Kill Your Content Marketing
Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. In my job as a real estate creative content director, I see a lot of agent social … Continue reading 7 Social Media Mistakes Real Estate Agents Make
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
I purchased my first climate change book in February, How to Avoid a Climate Disaster by Bill Gates, and was so excited to read it that I posted a picture of it on Facebook next to the glass of chardonnay I planned to enjoy with it. Almost immediately, I was hit by this comment: “Don’t … Continue reading Climate Change Is Real. And It Sucks.
In a time when many of us are feeling isolated, whether by Covid or politics, one thing we all have in common is that we view the world through a unique lens that’s crafted by the lives we’ve led. The only way we can try and make sense of this complicated world is to draw … Continue reading The Lens Through Which We View the World
I just found 697 hours with nothing at all to do. For someone who’s always stressing about there not being enough hours in the day, it’s a tremendous gift. You see, I had to have three rounds of a medical treatment that kills your T cells, which are exactly what your body needs to fight … Continue reading What Would You Do with 697 Hours?
Dear friend, I’ve seen your social media posts about how you refuse to wear a mask. I know they’re uncomfortable, and you think they’re trying to take away your freedom by forcing you to wear one. You’ve mentioned that you’re unlikely to get COVID-19 anyway, and even if you did, you’re perfectly healthy so it … Continue reading A Letter to My Mask-less Friends
Everyone's talking about how we get life back to normal. But I'm not really sure I want to go back there.
I have readily admitted to anyone who asks how I’m doing that I am feeling incredibly blessed. I’m blessed to still have a full-time job, even at a temporarily reduced salary, so my family can pay the bills. I’m blessed that my daughter, who has a compromised immune system, made the decision to come home … Continue reading Counting My Blessings and Bright Sides
If there’s one thing most of us can agree upon, it’s that this whole coronavirus thing is upsetting and scary. Even for those who are still in denial about the seriousness of the situation, you can’t deny that it’s already had a huge impact on millions of Americans – lost jobs, lost opportunities, inability to … Continue reading What If? (Looking for a Silver Lining)
I’ve always had a weird fascination with apocalyptic films – when the world goes to hell, I’m sucked in by stories of how people react to having their world turned upside down. Of course, living through coronavirus, which is starting to feel like an apocalypse, is quite a different experience than reading about it or … Continue reading Lessons from the Apocalypse. And basketball.