OVERVIEW

• Writer and content creator — social media, blogs, web copy, emails, ads, flyers, presentations, speaking points, speeches
• Talented storyteller with expertise in message development and engaging internal and external audiences across digital channels
• Strategic thinker and visionary leader with an entrepreneurial spirit who thrives on solving communications challenges

EXPERTISE

Content Creation, Strategic Planning, Social Media, Blogging, Copywriting, Editing, Brand Voice, Message Development, Executive Communications, Team Leadership, Internal Communications

WORK EXPERIENCE

The Studio/Anywhere Real Estate – National Director of Creative Content (Jan. 2020-Current)

Oversee content creation for in-house enterprise marketing agency supporting national real estate brands; producing ad campaigns, organic/paid social, websites, editorial content, email marketing, videos and more:

• Social Media – Established strategy and manage execution of Studio marketing (Instagram, LinkedIn, Facebook, blog, website) to build reputation, leveraging editorial calendar, case studies, organic/paid social media, measuring efficacy; lead client social media projects including organic/paid content, A/B testing, monitoring results to evolve strategy and messaging; responsible for annual Coldwell Banker planning pitch, focused heavily on social media strategy
• Collaboration – Partner with design team and internal stakeholders to deliver exceptional campaigns that drive results, winning five national awards in two years (ANA, IHAF)
• Team Lead – Manage three direct reports who each oversee 2-4 people (all remote), fostering culture of inclusivity, learning and support, prioritizing professional development and growth; manage freelance and third-party agencies to flex up as workload increases
• Brand Standards – Produce internal style guide to keep content on-brand, consistent and compliant across multiple brands; ensure Studio’s work is error free and meets highest standards
• Diversity – Co-chair of Women’s Employee Resource Group; active member and frequent presenter on diversity and inclusion task force; initiated audit of Coldwell Banker marketing, conducted focus groups, developed Fair Housing social media campaign

The Studio/Coldwell Banker Realty – National Director of Communications (Dec. 2016-Jan. 2020)

Led internal communications, copywriting and video production:

• Internal Communications – Launched enterprise-wide internal digital newsletter reaching 4,500 employees (94.34% first-year open rate, 92.82% CTR) and 100,000 real estate agents (grew page views 300% YOY); created editorial calendar to align with growth strategies, amplify messaging and build engagement
• Strategic Planning – Drove adoption of corporate initiatives by devising/executing communications plans for   national product launches to 50,000 agents: determined messaging, channel, timeline, needed assets, KPIs
• Recruiting Campaign – Led content development for campaign to attract new agents, including editorial calendar, email marketing, videos, GIFs and social media assets; conducted A/B testing to refine messaging, monitored ROI and open/click-through rates; creative campaign trended on Facebook with 85K talking about it
• Executive Com. – Collaborated with executives and wrote speeches, speaking points, video scripts, award entries, bylined articles, sensitive company emails

Coldwell Banker NRT Southeast – PR & Communications Manager (April 2012-Dec. 2016)

• Social Media – Orchestrated strategy, content creation and managed 18 profiles on Instagram, LinkedIn, Twitter, Facebook, growing engagement by 20% in 2016; spearheaded first Coldwell Banker “blue out” blitz for anniversary, generating 20K video views; featured speaker on social media personal branding at employee/agent special events
• Internal Communications – Consolidated multiple initiatives into succinct newsletter supporting operations in 8 states; produced series of videos highlighting marketing products to agents/employees
• Public Relations – Led three-person team that generated 2,200+ news stories in 2016; spearheaded launch of   $139M Florida property, resulting in 1,300+ stories globally, 52K website views in two days; agent won four new listings worth $122M as direct result; program won highest FPRA award (one of only two in state); write press releases, fact sheets, presentations, backgrounders, produce B-roll; developed strong relationships with real estate trades/consumer media; frequently covered in Wall Street Journal, Robb Report, other national media
• Agency Management – Executed two PR agency RFPs and managed agency oversight including strategic planning, release approval, monitoring ROI, annual reviews

Guthrie Mayes PR – Senior Counselor (Jan. 2011-March 2012)

Established operations in new city, leading new business acquisition, client strategy, planning, thought leadership, media/blogger relations, social media; secured New York Times feature, CEO quote in Wall Street Journal for top-ranked industrial construction firm

Independent Communications Consultant and Writer (2009-2012)

Wrote website copy, SEO-focused blog posts, established social media strategy and overhauled content development for clients in real estate, wealth management, travel, toys and healthcare; ghost-wrote thought leader articles appearing in Forbes, Louisville Business Journal, Cincinnati Business Courier and 50,000-word brand strategy book about marketing to the Heartland consumer

Northlich – Director of Communications (Oct. 2006-Dec. 2008)

Established internal communications program for ad agency with 200+ employees using newsletter, CEO email series, events, staff recognition awards and content creation for intranet; organized agency promotions including writing bylined articles for national trades, community award entries, CEO speeches, media relations and crisis communications

Laura Davison Public Relations – Account Director (June 2004-July 2006)

Managed luxury resort and destination accounts for top travel PR agency, clients included VisitScotland, Raffles Resort Canouan Island, Marriott, Paws Up Resort (Montana); directed strategy, press trips, media tours, press conferences, trade shows, promotions and celebrity engagement; spearheaded PR for award-winning NYC Week in Grand Central Station; hits included New York Times, Wall Street Journal, Robb Report, Travel + Leisure, Condè Nast Traveler, Caribbean Travel & Life, American Way, Newsweek, Today Show, Good Morning America, CNN

EDUCATION

Content Marketing Certificate – Assoc. of National Advertisers

Fundamentals of Email Marketing Certificate – Assoc. of National Advertisers

Instagram Marketing Certificate – HubSpot Academy

B.A. Corporate Communications – CUNY Baruch College, New York