Resume

OVERVIEW

  • Talented storyteller with expertise in message development and engaging internal and external audiences across digital channels
  • Strategic thinker and visionary leader with an entrepreneurial spirit, skilled at helping cross-functional teams solve communications challenges
  • Multi-tasker with strong sense of urgency, able to juggle multiple ongoing projects with tight deadlines in fast-paced environment
  • Confident presenter both online and in person to groups of 500+

EXPERTISE

Internal Communications, Social Media, Blogging, Content Creation, Strategic Planning, Solving Problems, Copywriting, Editing, Brand Voice, Message Development, Executive Communications, Team Leadership

WORK EXPERIENCE

The Studio/Anywhere Real Estate – National Director of Creative Content (Jan. 2020-Current)

Oversee copywriting and video production for in-house enterprise marketing agency supporting Coldwell Banker, CENTURY 21, Sotheby’s and ERA; producing ad campaigns, organic/paid social, websites, editorial content, email marketing and more:

  • Social Media – Established strategy and manage execution of Studio marketing (Instagram, LinkedIn, blog, website) to build reputation, leveraging editorial calendar, case studies, organic/paid social media, measuring efficacy; lead client social media projects including organic/paid content, A/B testing, monitoring results to evolve strategy and messaging; responsible for annual Coldwell Banker planning pitch, focused heavily on social media strategy
  • Brand Standards – Produce internal style guide to keep content on-brand, consistent and compliant across multiple brands; ensure Studio’s work is error free and meets highest standards
  • Collaboration – Partner with design team and internal stakeholders to deliver exceptional campaigns that drive results, winning five national awards in two years (ANA, IHAF)
  • Team Lead – Manage three direct reports who each oversee 2-4 people (all remote), fostering culture of inclusivity, learning and support, prioritizing professional development and growth; manage freelance and third-party agencies to flex up as workload increases
  • Diversity – Active member and frequent presenter on diversity and inclusion task force; initiated audit of Coldwell Banker marketing, conducted focus groups, developed Fair Housing social media campaign

The Studio/Coldwell Banker Realty – National Director of Communications (Dec. 2016-Jan. 2020)

Led internal communications, copywriting and video production:

  • Internal Communications – Launched enterprise-wide internal digital newsletter reaching 4,500 employees (94.34% first-year open rate, 92.82% CTR) and 100,000 real estate agents (grew page views 300% YOY); created editorial calendar to align with growth strategies, amplify messaging and build engagement
  • Strategic Planning – Drove adoption of corporate initiatives by devising/executing communications plans for   national product launches to 50,000 agents: determined messaging, channel, timeline, needed assets, KPIs
  • Recruiting Campaign – Led content development for campaign to attract new agents, including editorial calendar, email marketing, videos, GIFs and social media assets; conducted A/B testing to refine messaging, monitored ROI and open/click-through rates; creative campaign trended on Facebook with 85K talking about it
  • Executive Com. – Collaborated with executives and wrote speeches, speaking points, video scripts, award entries, bylined articles, sensitive company emails

Coldwell Banker NRT Southeast – PR & Communications Manager (April 2012-Dec. 2016)

  • Social Media – Orchestrated strategy, content creation and managed 18 profiles on Instagram, LinkedIn, Twitter, Facebook, growing engagement by 20% in 2016; spearheaded first Coldwell Banker “blue out” blitz for anniversary, generating 20K video views; featured speaker on social media personal branding at employee/agent special events
  • Internal Communications – Consolidated multiple initiatives into succinct newsletter supporting operations in 8 states; produced series of videos highlighting marketing products to agents/employees
  • Public Relations – Led three-person team that generated 2,200+ news stories in 2016; spearheaded launch of   $139M Florida property, resulting in 1,300+ stories globally, 52K website views in two days; agent won four new listings worth $122M as direct result; program won highest FPRA award (one of only two in state); write press releases, fact sheets, presentations, backgrounders, produce B-roll; developed strong relationships with real estate trades/consumer media; frequently covered in Wall Street Journal, Robb Report, other national media
  • Agency Management – Executed two PR agency RFPs and managed agency oversight including strategic planning, release approval, monitoring ROI, annual reviews

Guthrie Mayes PR – Senior Counselor (Jan. 2011-March 2012)

Established operations in new city, leading new business acquisition, client strategy, planning, thought leadership, media/blogger relations, social media; secured New York Times feature, CEO quote in Wall Street Journal for top-ranked industrial construction firm

Independent Communications Consultant and Writer (2009-2012)

Wrote website copy, SEO-focused blog posts, established social media strategy and overhauled content development for clients in real estate, wealth management, travel, toys and healthcare; ghost-wrote thought leader articles appearing in Forbes, Louisville Business Journal, Cincinnati Business Courier and 50,000-word brand strategy book about marketing to the Heartland consumer

Northlich – Director of Communications (Oct. 2006-Dec. 2008)

Established internal communications program for ad agency with 200+ employees using newsletter, CEO email series, events, staff recognition awards and content creation for intranet; organized agency promotions including writing bylined articles for national trades, community award entries, CEO speeches, media relations and crisis communications

Laura Davison Public Relations – Account Director (June 2004-July 2006)

Managed luxury resort and destination accounts for top travel PR agency, clients included VisitScotland, Raffles Resort Canouan Island, Marriott, Paws Up Resort (Montana); directed strategy, press trips, media tours, press conferences, trade shows, promotions and celebrity engagement; spearheaded PR for award-winning NYC Week in Grand Central Station; hits included New York Times, Wall Street Journal, Robb Report, Travel + Leisure, Condè Nast Traveler, Caribbean Travel & Life, American Way, Newsweek, Today Show, Good Morning America, CNN

EDUCATION

Content Marketing Certificate – Assoc. of National Advertisers

Fundamentals of Email Marketing Certificate – Assoc. of National Advertisers

Instagram Marketing Certificate – HubSpot Academy

B.A. Corporate Communications – CUNY Baruch College, New York