5 Writing Mistakes That Will Kill Your Content Marketing

I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to the dumbing down of our writing skills, and as a result, we’ve forgotten even the most basic rules we were taught in elementary school. … Continue reading 5 Writing Mistakes That Will Kill Your Content Marketing

7 Social Media Mistakes Real Estate Agents Make

Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. In my job as a real estate creative content director, I see a lot of agent social … Continue reading 7 Social Media Mistakes Real Estate Agents Make

Great Creative Briefs = Great Content Marketing

A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing