A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
In a time when many of us are feeling isolated, whether by Covid or politics, one thing we all have in common is that we view the world through a unique lens that’s crafted by the lives we’ve led. The only way we can try and make sense of this complicated world is to draw … Continue reading The Lens Through Which We View the World
I just found 697 hours with nothing at all to do. For someone who’s always stressing about there not being enough hours in the day, it’s a tremendous gift. You see, I had to have three rounds of a medical treatment that kills your T cells, which are exactly what your body needs to fight … Continue reading What Would You Do with 697 Hours?
Jenn McGuire 