Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. I've spent 12+ years as a real estate creative content director, and I've seen a lot of … Continue reading 7 Social Media Mistakes Real Estate Agents Should Avoid
You did it! You girl bossed your way into that important meeting for the pitch you've been dying to make, or maybe the recruiter finally called and scheduled that interview for your dream job. It’s an incredible opportunity that could be the big break you've been working toward. While you’re practicing your messaging, choosing the … Continue reading Personal Branding for Girl Bosses
We’re all looking for efficiencies – how to do more and do it faster, better and with fewer resources. When ChatGPT grabbed the spotlight in November, AI suddenly became real to all those who saw artificial intelligence as just something for robotics and sci-fi movies. Here was a tool that anyone could use, it was … Continue reading How ChatGPT Can Streamline Copywriting
It's Friday the 13th and layoffs are in the air - Amazon, Meta, Salesforce, Morgan Stanley, Ford, McDonald’s, AMC, Buzzfeed and DoorDash have all recently announced staff reductions. And let’s not even talk about the shit show going on over at Twitter. While you can’t prevent your position from being eliminated, you can prepare and … Continue reading 7 Things to Do Now In Case You’re Laid Off
I like to think of myself as the anti-bandwagon-jumper. I don’t hop on trends just because everyone else is doing it. No TikTok dances for this girl. (At least not on camera. Or at least not that I’d actually post for anyone to see.) I disdain fashions that go in and out faster than the … Continue reading These Are Not My New Year’s Resolutions (I Swear)
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to the dumbing down of our writing skills, and as a result, we’ve forgotten even the most basic rules we were taught in elementary school. … Continue reading 5 Writing Mistakes That Will Kill Your Content Marketing
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
In a time when many of us are feeling isolated, whether by Covid or politics, one thing we all have in common is that we view the world through a unique lens that’s crafted by the lives we’ve led. The only way we can try and make sense of this complicated world is to draw … Continue reading The Lens Through Which We View the World
I just found 697 hours with nothing at all to do. For someone who’s always stressing about there not being enough hours in the day, it’s a tremendous gift. You see, I had to have three rounds of a medical treatment that kills your T cells, which are exactly what your body needs to fight … Continue reading What Would You Do with 697 Hours?
Everyone's talking about how we get life back to normal. But I'm not really sure I want to go back there.
I have readily admitted to anyone who asks how I’m doing that I am feeling incredibly blessed. I’m blessed to still have a full-time job, even at a temporarily reduced salary, so my family can pay the bills. I’m blessed that my daughter, who has a compromised immune system, made the decision to come home … Continue reading Counting My Blessings and Bright Sides
I’ve always had a weird fascination with apocalyptic films – when the world goes to hell, I’m sucked in by stories of how people react to having their world turned upside down. Of course, living through coronavirus, which is starting to feel like an apocalypse, is quite a different experience than reading about it or … Continue reading Lessons from the Apocalypse. And basketball.
Jenn McGuire 