I like to think of myself as the anti-bandwagon-jumper. I don’t hop on trends just because everyone else is doing it. No TikTok dances for this girl. (At least not on camera. Or at least not that I’d actually post for anyone to see.) I disdain fashions that go in and out faster than the … Continue reading These Are Not My New Year’s Resolutions (I Swear)
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to the dumbing down of our writing skills, and as a result, we’ve forgotten even the most basic rules we were taught in elementary school. … Continue reading 5 Writing Mistakes That Will Kill Your Content Marketing
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
Jenn McGuire 