Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. I've spent 12+ years as a real estate creative content director, and I've seen a lot of … Continue reading 7 Social Media Mistakes Real Estate Agents Should Avoid
Social Media
Pokemon Go for Realtors: Gotta Catch ‘Em All!
Opportunities to grab attention can come from the strangest places. I have three kids, so when the Pokémon Go app went live, I knew within hours. No preteen boy (or teenage girl) could resist it, and mine certainly didn't. They spent that first weekend wandering the neighborhood, glued to smart phones, chasing down Rattata and … Continue reading Pokemon Go for Realtors: Gotta Catch ‘Em All!
Think before you accept that strange friend request
Real estate agents using Facebook for business may be tempted to accept any and all friend requests -- after all, the more contacts the better, right? Wrong. Facebook has become a favorite tool of scammers preying on those who will accept any friend request, so make sure it's a real person that you know. Scammers start by … Continue reading Think before you accept that strange friend request