You did it! You girl bossed your way into that important meeting for the pitch you've been dying to make, or maybe the recruiter finally called and scheduled that interview for your dream job. It’s an incredible opportunity that could be the big break you've been working toward. While you’re practicing your messaging, choosing the … Continue reading Personal Branding for Girl Bosses
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to the dumbing down of our writing skills, and as a result, we’ve forgotten even the most basic rules we were taught in elementary school. … Continue reading 5 Writing Mistakes That Will Kill Your Content Marketing
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
Jenn McGuire 