Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. I've spent 12+ years as a real estate creative content director, and I've seen a lot of … Continue reading 7 Social Media Mistakes Real Estate Agents Should Avoid
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Before posting properties on social media, follow this one tip
If there's one thing Realtors love to do on social media, it's show off their property for sale. And why not? It's a free and easy way to spread the word about your exciting new listing. But this can get old really fast and make people tune out -- or worse, unlike your page -- if … Continue reading Before posting properties on social media, follow this one tip
How to be interesting on social media
Who would you rather chat with at a cocktail party -- the guy who has an interesting comment on just about any topic, or the lady who drones on and on about one thing? One mistake I see real estate agents frequently make on social media is posting only one type of content. Even $30 million luxury beach homes … Continue reading How to be interesting on social media