How to be interesting on social media

Who would you rather chat with at a cocktail party — the guy who has an interesting comment on just about any topic, or the lady who drones on and on about one thing? One mistake I see real estate agents frequently make on social media is posting only one type of content. Even $30 million luxury beach homes will get old eventually if that’s all you ever post. Like they say, variety is the spice of life, so mix it up and follow the 30-60-10 rule of social media:

30% Owned — This is the original content you create, such as photos, videos, links to your blog, and yes, your property for sale.

60% Shared — Share links to social media content that someone else created, for example, linking to a blog post you found interesting, to a video your brokerage shared, or retweeting a news item from the local paper. The key to successfully sharing content is to add your perspective. Never just RT or share it on your page — you should always add a comment offering some insight on why you find it interesting, relevant or entertaining.

10% Call to Action — This is where you ask for the business and offer your services. Ask questions like: Do you know anyone planning to sell a home? Are you looking for a vacation property? Are you curious what your house is worth?  Do you know anyone who is relocating? This is where you ask for referrals, invite followers to an open house, and offer your services. Make sure to include a compelling photo or video with it.

Follow this simple rule, and followers will be interested in your posts instead of getting bored and tuning out.

5 Tips for Engaging Social Media Content

You may have heard the phrase “content is king” – that just means that you need to have interesting social media posts to attract followers. Here are seven tips for finding and creating interesting social media content for real estate that potential buyers and sellers will want to view.

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Show your followers why your community is a great place to live. Photo: Adrian Snood/Flickr

Love Your Community – Show what it’s like to live in the area that you serve. What’s going on today? What is your favorite restaurant, theater, non-profit or event? Does your community have something new that your followers will enjoy, like a new bike trail or shopping area? Show why your community is a great place to live, work and play, and you’ll gain followers.

Water Cooler Test – Post unique properties that pass the water cooler test, meaning people will chat about it and want to share it with their friends and followers. Or, find a way to relate listings to an interesting trend or tip. Just make sure your listings are only part of your posts, not all of your posts, or your followers will get bored.

Offer Answers – Think about the questions you hear most often from buyers and sellers, and then answer them on your social media pages to provide valuable information and tips.

Be Visual – Posts with a compelling picture or video tend to get viewed more often, so avoid posting comments without something visual to go along with it. It’s best to take your own photos and videos, or share videos from YouTube. Don’t borrow images you find on Google Images, though, because you don’t have permission to use them. Instead,  use free photos from Flickr Creative Commons (make sure to give credit) or purchase inexpensive images through sites like shutterstock or istockphoto.

Proofread – Nothing can make u look moor unprofessional then a big glaring typo or freequant misspellings in your soshial media posts. So profread everything twyce befor e youu post. (Nuff said.)

Follow these 5 easy tips, and you’ll be on your way to an interesting social media profile that you can use to build your business and expand your sphere of influence.