Who would you rather chat with at a cocktail party — the guy who has an interesting comment on just about any topic, or the lady who drones on and on about one thing? One mistake I see real estate agents frequently make on social media is posting only one type of content. Even $30 million luxury beach homes will get old eventually if that’s all you ever post. Like they say, variety is the spice of life, so mix it up and follow the 30-60-10 rule of social media:
30% Owned — This is the original content you create, such as photos, videos, links to your blog, and yes, your property for sale.
60% Shared — Share links to social media content that someone else created, for example, linking to a blog post you found interesting, to a video your brokerage shared, or retweeting a news item from the local paper. The key to successfully sharing content is to add your perspective. Never just RT or share it on your page — you should always add a comment offering some insight on why you find it interesting, relevant or entertaining.
10% Call to Action — This is where you ask for the business and offer your services. Ask questions like: Do you know anyone planning to sell a home? Are you looking for a vacation property? Are you curious what your house is worth? Do you know anyone who is relocating? This is where you ask for referrals, invite followers to an open house, and offer your services. Make sure to include a compelling photo or video with it.
Follow this simple rule, and followers will be interested in your posts instead of getting bored and tuning out.