Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. I've spent 12+ years as a real estate creative content director, and I've seen a lot of … Continue reading 7 Social Media Mistakes Real Estate Agents Should Avoid
You did it! You girl bossed your way into that important meeting for the pitch you've been dying to make, or maybe the recruiter finally called and scheduled that interview for your dream job. It’s an incredible opportunity that could be the big break you've been working toward. While you’re practicing your messaging, choosing the … Continue reading Personal Branding for Girl Bosses
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
Jenn McGuire 