Have you been on social media for years but still aren't seeing any ROI? It's possible you've fallen victim to some of the common mistakes real estate agents make on social media that can seriously derail your efforts. In my job as a real estate creative content director, I see a lot of agent social … Continue reading 7 Social Media Mistakes Real Estate Agents Make
A solid creative brief is essential for an agency to deliver excellent work. Whether your content marketing connects with the audience and drives results or misses the mark, is late and over budget largely depends on the creative brief. I've worked at agencies (both external and in-house) just about my entire career, so I've seen … Continue reading Great Creative Briefs = Great Content Marketing
Opportunities to grab attention can come from the strangest places. I have three kids, 16, 12 and 10, so when the Pokémon Go app went live, I knew within hours. No preteen boy (or teenage girl) could resist it, and mine certainly didn't. They spent that first weekend wandering the neighborhood, glued to smart phones, … Continue reading Pokemon Go for Realtors: Gotta Catch ‘Em All!