Opportunities to grab attention can come from the strangest places. I have three kids, so when the Pokémon Go app went live, I knew within hours. No preteen boy (or teenage girl) could resist it, and mine certainly didn't. They spent that first weekend wandering the neighborhood, glued to smart phones, chasing down Rattata and … Continue reading Pokemon Go for Realtors: Gotta Catch ‘Em All!
Social Media
Before posting properties on social media, follow this one tip
If there's one thing Realtors love to do on social media, it's show off their property for sale. And why not? It's a free and easy way to spread the word about your exciting new listing. But this can get old really fast and make people tune out -- or worse, unlike your page -- if … Continue reading Before posting properties on social media, follow this one tip
How to be interesting on social media
Who would you rather chat with at a cocktail party -- the guy who has an interesting comment on just about any topic, or the lady who drones on and on about one thing? One mistake I see real estate agents frequently make on social media is posting only one type of content. Even $30 million luxury beach homes … Continue reading How to be interesting on social media